Home of Korean Beauty

About

Our Brand
Story: Why HOK?

At Home of Korean Beauty (HOK), skincare isn't just a routine—it's a journey to confidence, radiance, and self-care. We saw a growing need for authentic, high-quality Korean skincare in Nigeria, but finding the right products was a challenge. Too many beauty lovers struggled with counterfeit products, lack of expert guidance, and skincare that wasn't tailored to our climate. That's why we created HOK—to be Nigeria's #1 destination for trusted K-beauty, offering only genuine, dermatologist-backed skincare that works for all skin types and concerns. From hydrating essentials to targeted treatments for acne, hyperpigmentation, and aging, we bring the best of Korean innovation straight to you.

Our Brands:
Only the Best for Your Skin

At Home of Korean Beauty (HOK), we don't just sell skincare, we bring trusted, effective K-beauty solutions straight to your doorstep. We know the struggle of finding authentic products that truly work for our African skin and climate, so we went all the way to Korea to partner with brands that deliver real results.

Derma Factory

Science meets skincare! Powered by high-performance ingredients, Derma Factory delivers effective, no-nonsense solutions for every skin type. Whether it's hydration, brightening, or anti-aging, this brand focuses on pure, concentrated formulas that work.

12 Grabs

Your go-to for gentle yet powerful skincare! 12 Grabs harnesses the power of natural extracts and skin-friendly actives to keep your skin healthy, hydrated, and glowing—without irritation. Perfect for those who love simple, effective beauty.

COSRX

A cult-favorite Korean skincare brand loved for its minimalist formulas with maximum results. Whether you're battling acne, dryness, or dull skin, COSRX's ingredient-focused solutions (hello, snail mucin & centella!) are designed to heal, soothe, and transform.

Lizara

Luxury meets nature in Lizara's carefully crafted skincare. Infused with premium botanical extracts, this brand offers a balance of traditional herbal wisdom and modern skincare science to nourish and rejuvenate your skin.

Anua

Anua is a Korean skincare brand known for its gentle, plant-powered formulas that prioritize skin balance, hydration, and barrier care. With star ingredients like Heartleaf, Rice Extract, and Niacinamide, Anua offers clean, effective solutions for sensitive, acne-prone, and dull skin—perfect for achieving that healthy, natural glow.

How
we Source

The HOK Sourcing Process:

Authentic Korean Skincare, Straight from Seoul to Nigeria
No fakes. No shortcuts. Just 100% authentic, dermatologist-backed skincare.
At Home of Korean Beauty (HOK), we know how frustrating it is to waste money on fake or ineffective skincare. That's why we go the extra mile—sourcing directly from trusted Korean brands and manufacturers to bring you the real deal.

Our Sourcing Process: From Korea to Your Glow
Here's how we ensure every product on our website is authentic, fresh, and works for Nigerian skin.

Direct Partnerships with Korean Brands & Certified Distributors

We don't buy from third-party resellers or unknown suppliers. Instead, we work directly with top K-beauty brands and authorized distributors to ensure:

Original formulations (No watered-down or fake versions)
Fresh stock (Straight from the latest production batches)
Fair pricing (No unnecessary markups or middlemen)

Verified Authenticity & Quality Control

Every product that lands in our store goes through strict verification checks, including:

Batch & serial number tracking to confirm authenticity
Ingredient list verification (so you get the original formula)
Freshness checks (we don't sell expired or near-expiry products)

Ethical & Safe Sourcing

We believe in skin health, not skin bleaching. That's why we only stock brands that are:

Cruelty-free & dermatologist-approved
Free from harmful chemicals or bleaching agents
Committed to sustainability & fair trade

Fast, Secure Shipping from Korea to Nigeria

Once products are approved, we handle all the logistics ourselves to guarantee:

Proper storage conditions (No heat damage or contamination)
Quick customs clearance & shipping
Nationwide delivery—Lagos, Abuja, Port Harcourt & beyond!

Why Trust HOK?

No more guesswork – We've done the research, testing, and sourcing for you
No more fake skincare – Every product is original, safe, and dermatologist-backed.
No more unnecessary shipping costs – Get K-beauty at fair prices, delivered locally.

At HOK, we don't just sell skincare, we bring you the real deal. Your glow starts with trust.

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